Every time you watch a user test, you see it…

That moment of discovery 💫

“Oh, I can just press Enter?”
“Wait, double-clicking works too?”
“I didn’t know I could drag this!”

These aren’t design failures. They’re growth moments.

As UX designers, we obsess over first-time experiences. Clean interfaces. Clear buttons. Obvious paths.

But what about the tenth time? The hundredth?

Your power users don’t want a tutorial. They want Speed. Flow. Magic.

Think of your own design tools. Remember how you struggled through the pen tool in Figma? Now, with keyboard shortcuts, you can barely think and build components.

That’s the hidden layer of great UX. It’s not just making things obvious, it’s making them evolve.

Like muscle memory in your fingers. Like desire paths in a park. Like well-worn trails that emerge organically.

The question isn’t “Is it clear enough?”… but “Does it grow with them?”

Next time you’re wireframing, you can leave room for these desired paths.
These accelerators. These moments of discovery.

Because great UX isn’t just about the first five minutes.

It’s about all the minutes after.